Resumen:
ARTURO MONAR ALEJANDRA ARACELY (2017). Diseño de un Plan De Marketing para la Empresa “Speak Out. Quito. UISRAEL. Administración de Empresas. 85p.
Quito: Universidad Israel, 2017
PhD. González Alonso, Jesús
UISRAEL-EC-ADME-378.242-005
Descripción:
Speak Out is a company that offers teaching the English language to a specific niche
market, which satisfies the existing needs. With the passing of time there are several
companies that offer the same service (the competition), therefore the company must
find factors that compete in the market and with it do not lower the demand for it. The
objective of this research is to find tools and strategies that help the company stay in
the market and excel in the competition.
The factors investigated were the main reasons for publicity; On the knowledge of the
company, the media used by the establishments to disseminate information about the
company with the help of promoting it, among other elements that help our research.
The methodology used was through surveys, the technique was carried out to 118
clients of the company and 298 possible clients. The results reflect the need for more
information about the company, to improve its advertising; So it was necessary to use
strategies such as: website, merchandising and brand activations dedicated to the
place, in order to combat the difficulty.
Meters such as Google+, Google analytics, Google My Business and Bit.ly; For the
control of strategies.
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