Diseño de un Plan De Marketing para la Empresa   “Speak Out

ARTURO MONAR, ALEJANDRA ARACELY

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dc.contributor.advisor	González Alonso, Jesús Francisco
dc.contributor.advisor	Desfrancois, Pierre Gilles
dc.contributor.author	ARTURO MONAR, ALEJANDRA ARACELY
dc.date.accessioned	2017-03-28T22:44:19Z
dc.date.available	2017-03-28T22:44:19Z
dc.date.issued	2017
dc.identifier.citation	ARTURO MONAR ALEJANDRA ARACELY (2017). Diseño de un Plan De Marketing para la Empresa “Speak Out. Quito. UISRAEL. Administración de Empresas. 85p. Quito: Universidad Israel, 2017 PhD. González Alonso, Jesús UISRAEL-EC-ADME-378.242-005	es_ES
dc.identifier.issn	UISRAEL-EC-ADME-378.242-17-005
dc.identifier.uri	http://repositorio.uisrael.edu.ec/handle/47000/1307
dc.description	Speak Out is a company that offers teaching the English language to a specific niche market, which satisfies the existing needs. With the passing of time there are several companies that offer the same service (the competition), therefore the company must find factors that compete in the market and with it do not lower the demand for it. The objective of this research is to find tools and strategies that help the company stay in the market and excel in the competition. The factors investigated were the main reasons for publicity; On the knowledge of the company, the media used by the establishments to disseminate information about the company with the help of promoting it, among other elements that help our research. The methodology used was through surveys, the technique was carried out to 118 clients of the company and 298 possible clients. The results reflect the need for more information about the company, to improve its advertising; So it was necessary to use strategies such as: website, merchandising and brand activations dedicated to the place, in order to combat the difficulty. Meters such as Google+, Google analytics, Google My Business and Bit.ly; For the control of strategies.	es_ES
dc.description.abstract	ARTURO MONAR ALEJANDRA ARACELY (2017). Diseño de un Plan De Marketing para la Empresa “Speak Out. Quito. UISRAEL. Administración de Empresas. 85p. Quito: Universidad Israel, 2017 PhD. González Alonso, Jesús UISRAEL-EC-ADME-378.242-005	es_ES
dc.format.extent	85p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad Israel, 2017	es_ES
dc.relation.ispartofseries	ADME;005
dc.rights	openAccess	es_ES
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/3.0/ec/	es_ES
dc.subject	Google+	es_ES
dc.subject	Google analytics	es_ES
dc.subject	, Google My Business y Bit.ly;	es_ES
dc.subject	control de las estrategias.	es_ES
dc.subject.other	Administración	es_ES
dc.subject.other	Marketing	es_ES
dc.title	Diseño de un Plan De Marketing para la Empresa “Speak Out	es_ES
dc.type	bachelorThesis	es_ES