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MODELO DE GESTIÓN ADMINISTRATIVO Y FINANCIERO DE LA CAFETERÍA “SIEMPRE EL REY”
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MODELO DE GESTIÓN ADMINISTRATIVO Y FINANCIERO DE LA CAFETERÍA “SIEMPRE EL REY”
Benavides Espinoza, Aracelia del Pilar
Fecha:
2017
Resumen:
La Cafetería Siempre el Rey está ubicada en las calles Juan León Mera y Lizardo García
a una cuadra de la plaza Foch, fue creada desde el 18 de junio de 2008 con el objetivo de
mejorar la calidad de vida de sus propietarios obteniendo sus propios ingresos y una
fuente de empleo. Actualmente con el desarrollo tecnológico y la evolución del mercado
no le ha permitido a la administración del local cumplir con las exigencias del mercado,
la falta de innovación y variedad de sus productos, el deterioro de su infraestructura, es
por esta razón que se buscó determinar las estrategias que permitan desarrollar de mejor
manera las actividades económicas y permitan incrementar los ingresos, luego de
realizar un análisis de las diversas causas que provocan la disminución de las ventas se
propuso a los propietarios de la cafetería Siempre el Rey la elaboración de un Modelo de
gestión administrativo y financiero, con la finalidad de generar una herramienta idónea
para la realización del monitoreo, control y evaluación de las actividades dentro de la
empresa, logrando así los objetivos, los cuales constituyen en el crecimiento económico,
la fidelidad de los clientes existentes y atraer nuevos clientes, la propuesta constituye en
el desarrollo de un Modelo de gestión administrativo y financiero que plasme las
técnicas necesarias para adquirir la información necesaria para el desarrollo del Modelo
de Gestión y evidenciar la factibilidad del mismo con la finalidad de mejorar las
ganancias. Los cambios generados con la aplicación de este proyecto permitirán generar
una fuente de ingreso económico a dos familias que dependen del negocio y
posiblemente dará lugar a nuevas contrataciones de personal, aportando al desarrollo
económico del país.
Palabras claves:
Descripción:
The coffee shop forever el king is located on Juan León Mera and Lizardo García
streets, one block from Foch Square. It was created on June 18, 2008 with the objective
of improving the quality of life of its owners by obtaining their own income and A
source of employment. Nowadays, with the technological development and the
evolution of the market, it has not allowed the local administration to comply with the
market demands, the lack of innovation and variety of its products, the deterioration of
its infrastructure, it is for this reason that it was sought to determine The strategies that
allow better development of economic activities and increase income, after conducting
an analysis of the various causes that lead to a decrease in sales, the owners of the coffee
shop forever El king were asked to draw up a model of Administrative and financial
management, with the purpose of generating a suitable tool for the monitoring, control
and evaluation of the activities within the company, thus achieving the objectives, which
constitute in the economic growth, the loyalty of existing clients and Attracting new
clients, the proposal constitutes in the development of a Model d And administrative and
financial management that reflects the necessary techniques to acquire the necessary
information for the development of the Management Model and to demonstrate its
feasibility in order to improve the profits. The changes generated by the implementation
of this project will allow the generation of a source of economic income for two families
that depend on the business and possibly lead to new staffing, contributing to the
economic development of the country.
Key words: Management model, administrative management, financial management.
The coffee shop forever el king is located on Juan León Mera and Lizardo García
streets, one block from Foch Square. It was created on June 18, 2008 with the objective
of improving the quality of life of its owners by obtaining their own income and A
source of employment. Nowadays, with the technological development and the
evolution of the market, it has not allowed the local administration to comply with the
market demands, the lack of innovation and variety of its products, the deterioration of
its infrastructure, it is for this reason that it was sought to determine The strategies that
allow better development of economic activities and increase income, after conducting
an analysis of the various causes that lead to a decrease in sales, the owners of the coffee
shop forever El king were asked to draw up a model of Administrative and financial
management, with the purpose of generating a suitable tool for the monitoring, control
and evaluation of the activities within the company, thus achieving the objectives, which
constitute in the economic growth, the loyalty of existing clients and Attracting new
clients, the proposal constitutes in the development of a Model d And administrative and
financial management that reflects the necessary techniques to acquire the necessary
information for the development of the Management Model and to demonstrate its
feasibility in order to improve the profits. The changes generated by the implementation
of this project will allow the generation of a source of economic income for two families
that depend on the business and possibly lead to new staffing, contributing to the
economic development of the country.
Key words: Management model, administrative management, financial management.
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